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How Lemme increased sales >20% by showing OSA issues
50%
increase in turn rate
1K+
stores audited per month
Lemme is an omnichannel women’s wellness brand sold online and at retailers like Target. They’re committed to consistent shelf execution to support rapidly growing demand.
The challenge
Strong sales masked a hidden issue that the retailer’s reporting hadn’t uncovered.
Back room bottlenecks
90% of “available” inventory sat in the warehouse, leaving shelves empty.
A blind spot
Strong sales and reporting implied OSA compliance, but Hetal’s data and visual proof told the true story.
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Money on the table
Without real-time shelf visibility, Lemme wouldn’t have realized its full potential.
“We thought sales were great, but Hetal’s data showed we were leaving money on the table. The issue wasn’t demand – it was products not getting to shelves fast enough.”
The solution
Through continuous, always-on shelf auditing,
Hetal provided:
Visual proof
Images and data made it undeniable that OSA was a problem.
Persuasive data analysis
Hetal compiled a detailed analysis of how these issues affected sales, which Lemme presented to the buyer.
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Increased turn rates
Presented with these findings, the retailer increased turn rates on certain products.
“Hetal gave us the proof we needed.
We showed clear data and imagery of empty shelves,
indicating turn rates were too slow. That changed the conversation immediately.”
Results
Increasing turn rates further improved sales:
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20%sales lift
Faster replenishment of popular SKUs drove unit velocities.
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Better shopper experience
Top product being more consistently available pleases customers.
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Lower merchandising costs
By solving at the corporate level, Lemme eliminated continuous merchandising costs.
“The impact was fast and notable. By proving the root cause and fixing it at scale, Hetal helped us unlock real revenue without overspending on field visits.”
Looking forward
Lemme continues to partner with Hetal as its retail execution intelligence layer. Beyond auditing, the collaboration has evolved to include:
Smarter buyer conversations
with data-backed insights that strengthen strategic initiatives.
Sustained growth
ensuring high-demand products remain shoppable at scale.
Cross-category analysis
that is winning additional opportunities for expansion.
Smarter buyer conversations
with data-backed insights that strengthen strategic initiatives.
Sustained growth
ensuring high-demand products remain shoppable at scale.
Cross-category analysis
that is winning additional opportunities for expansion.