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Turn shelf data into actions that drive revenue
From spending smarter on merchandising, making better retail decisions, Hetal can help.
Hetal optimizes category management
Gather data.
Our network of weekly shoppers gather real-time, in-store data about what’s actually happening on the shelf.
Diagnose problems.
Our proprietary “store severity” algorithm analyzes that data and diagnoses problems.
Identify actions.
We identify the best place to spend your time and merchandising dollars, based on your budget.
Confirm lift.
Our merchandising network makes those fixes, confirms they happened, and measures resulting sales lift.
Hetal solves challenges across both
merchandising and category management
Showcase accurate shelf availability.
Increase turn rate on top-selling products.
Identify promotional non-compliance and win new promotional opportunities.
Roll back geo-pricing by tying sales data to in-store data.
Determine if sets (in line or end caps) occur.
Track in-store displays.
Hetal optimizes category management & merchandising for leading brands
8x ROI on merchandising
Hetal allows brands to identify what stores are worth fixing, helping them save >50% on merchandising spend and focusing on the highest ROI stores.
Increase turn rates to drive sales >30%
Hetal helps brands demonstrate lower-than-expected OSA. This let Lemme work with retailers to improve inventory turn rates, leading to more products on-shelf, plus additional revenue.
Win brand blocking by matching facings to sales
By showing a non-linear improvement to sales (i.e. 1 facing = 1 sale, 2 facings = 2.5 sales), Hetal helped Oats win additional facings and brand blocking opportunities—increasing sales and shelf space defensibility.
Quickly determine if in line and end caps have set
Most brands struggle to determine if inventory and any accompanying collateral was set properly—and on time. With Hetal, brands can quickly pinpoint whether proper setting occurred, and identify stores that lag.
Hetal analyzes all parts of the planogram
Hetal optimizes merchandising by coordinating your workflows and measuring sales lift.
We analyze all parts of the planogram.
Coordinate the workflow and measure the lift
“Hetal is changing the game in retail. They're my source of truth for what's happening on the shelf. We've optimized in ways I didn't even expect now that we have this knowledge.”
“Seeing is believing. With Hetal, we can understand compliance issues, store execution trends, and have the photo evidence to back it up.”
“So happy we have Hetal. Understanding our shelf execution means we can optimize merchandising and see what’s really driving revenue.”
