.png)
How Oats Overnight pushed >$100k of inventory to fix stores
>3x sales
lift in corrected stores
>$100k
in manual orders pushed
Oats Overnight is a high-protein food brand distributed in over 10,000 stores nationwide.
They're committed to consistent shelf execution to support rapidly growing demand.
The challenge
Strong consumer demand meant high sales but low OSA, which prevented maximizing potential.
Strong sales, low OSA
OSA for key SKUs had worsened for 4 consecutive weeks with no shelf data to surface the trend.
Buyer skepticism
The buyer was skeptical of problems given that sales were strong, and (understandably) asked for hard proof.
Suboptimal potential
Any empty shelf suppresses total potential sales, which leads to less revenue for both brand and retailer.
“Our OSA was trending the wrong way for weeks. But our buyer was skeptical without hard data. We needed something concrete.”
The solution
Through continuous, always-on shelf auditing,
Hetal provided:
4-week OSA trends
Hetal surfaced a clear, week-over-week decline in availability across key SKUs – undeniable and timestamped.
Visual Proof
Corresponding shelf images gave the team cold hard evidence that was undeniable to all parties.
Compelling buyer case
The data + imagery gave Oats the material needed to convince the buyer to push >$100k of inventory.
“Initially our buyer pushed back. But when we showed Hetal's reporting and shelf images, they were amazed – and started placing orders on the spot.”
Results
Fixing OSA at scale delivered fast, measureable impact:
.svg)
3x sales lift
Corrected stores saw dramatic sales increases within weeks of resolving availability issues.
>$100k in orders
Data-backed conversations with the buyer turned into immediate, significant order placement.
Strong buyer relationship
Oats again showed why they're such a good partner: they identified a problem, worked collaboratively to fix it, and drove up sales.